When the Time is Right, We’ll be Ready.
When the Time is Right, We’ll be Ready. The coronavirus pandemic has shifted the life of every American, upending all normalcy - and despite the immediate and drastic halt to travel since the pandemic began, consumer sentiment and behavior is indicating a growing readiness to travel again, though it comes with a cautious optimism. This optimism, coupled with the initial demand we saw over the summer months, presents an opportunity to reclaim some of what we have lost. Having faced crises before that put travel at a standstill, our industry has demonstrated its resiliency, which is why a group of travel leaders convened to form the Let’s Go There Coalition, focused on rebuilding the travel industry. Together [they/we] developed a plan to reignite a sense of wanderlust and inspire Americans to plan their next adventure. The goal is simple: when plans are made and eagerly anticipated, spirits are lifted and recovery will begin. The Let’s Go There campaign inspires Amer...